Making business out of motivation !

Many businesses mint money through the motivation factors of human life. They use the key factors of human life such as laziness, a carrot for doing something or some kind of common motivation facts initiated through some medical ailments. They invest on these factors and it is very much amusing to see their growth. Imagine, what if no one is motivated to jog or walk in the morning. No one is feeling lazy or no one is thronging for some new clothing, shoes and gadgets, what will happen to these multi billion businesses.

A normal 20-30 minutes walk and few minimum stretching exercise is enough for a human to start their day and have an active day through out. They start doing it with a new year resolution in January and within a week their mind throngs for something. They go for shopping, browse through e-commerce websites such as Amazon, FlipKart and buy/order some running shorts, shoes based on their economical strength companies like Nike, Adidas flourish and sustain in the market.

I was thinking, why not human live a simple life with a normal shoes, and normal attire for going for workout?

Why do they invest on so much on shoes, jogging suits. Modern electronic gadgets like Fitbit, MiBand also join this bandwagon these days. If one does not use a Fitbit, its like a crime, its seen among people. Apart from clothing, shoes the music industries also flourishes and mints money using the work out regime of people. It has become inevitable for people to possess minimum a shoe, jogging suit , electronic wear and a music accessory.

People need some kind of self-motivation things to do anything in life. Laziness is one factor which triggers many to get motivated. If one understands that this factor never fades in human life, these businesses will sustain and flourish. Parents motivate children buying new clothes, electronic gadgets to make them active and do workouts. Spouses gift each other with Fitbits to have a healthy life. Sons and daughters motivate their parents by buying comfortable shoes and music accessories advising them to keep thier glucose level intact. This goes on and on.

Yes. Investing on ‘Lazyness’ is the secret behind success of many businesses across the world.  Am I right?